How Handle Uses Gifting to Book More Demos

Patrick Hogan spent his formative years working for his family's lumber business. That experience gave him an intimate, ground-level understanding of how construction suppliers actually operate: the credit teams managing risk across hundreds of active projects, the payment deadlines tracked on spreadsheets, the lien disputes that compound when the back office can't keep pace with the work being done in the field. He founded Handle to give construction's most prominent credit and finance teams one connected platform for payments, waivers, and lien rights.

Handle office

Credit and finance leaders at Ferguson, US LBM, Reece, ABC Supply, Floor & Decor, and Builders FirstSource trust Handle to manage billions in transactions because Handle understands the industry from the inside out. As Handle's customer base grew through 2025, so did the list of major suppliers who hadn't yet made the switch. These were overstretched teams with little patience for another vendor pitch. Handle's prospecting strategy led with something different: genuine value, an acknowledgment of the reality their audience was living with, and a reason to pay attention before ever asking for their time.

Handle portable charger gift
Two short sentences, one powerful message: "Handle understands your business".

Working with a gifting advisor, Handle designed a campaign built to earn that attention: a portable charger powerful enough to keep every device running through a full day on the job, packaged in a custom presentation box and finished with a personalized card carrying Handle's promise: "In 2026, don't settle for running on fumes. Power up with Handle."

Handle personalized greeting card

When Handle followed up with a phone call, prospects responded and scheduled demos. The gift had done its job — an effortful, considered gesture that showed Handle truly understood the challenges these teams faced and was ready to solve them.

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