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How Many SaaS Companies Reach 1 Million ARR?
For many years now, the benchmark of success for SaaS companies has been $1M ARR (annual recurring revenue). But how many SaaS companies reach that milestone? And today, even if it is reached, is it still considered a mark of success?
This article discusses those questions and will help investigate what is required for success for SaaS companies in today’s
Read more...December 21, 2022 -
Ways to Announce Price Increases to SaaS Customers Without Losing Them
From time to time, every company needs to increase its prices to stay profitable. Whether this is from a sudden increase in spending or just a natural market increase, informing your customers of the new price can be scary. And you’re likely going to lose some of your customers over it.
However, when done correctly, SaaS companies can take some
Read more...December 15, 2022 -
How to Track SAAS Customer Engagement
Tracking customer engagement is essential for SAAS companies. Knowing how and when your customers engage with your services can improve your product, create new products, and keep your customers happy. Not tracking customer engagement is a huge missed opportunity, and it’s a surefire way to fall behind other SAAS companies with similar products.
But exactly how can you track
Read more...November 15, 2022 -
How to Improve your Customer Success and Retention for a SaaS Company
It is no secret that customer success and retention are essential for any business. But, for many SaaS companies, this can be a challenge. With churn rates as high as 50% annually, competition among similar products and services is fierce. So what can a company do to improve its success and retain its customers for more than a cycle or
Read more...August 25, 2022 -
How To Increase The Lifetime Value Of Your SAAS Customers
No matter how great your SAAS product is, you don’t have a business if you don’t have customers. It’s that simple. To be successful, you need to focus on attracting and retaining customers. And that’s easier said than done. But with the right approach, it can be done.
This article discusses improving a SAAS customer’s lifetime total value (LTV) to
Read more...August 15, 2022